About Forever

Forever is an international company operating in over 135 countries and generating more than $2.5 billion in sales annually.  Founded in 1978, it is privately owned, cash-rich and debt-free, and grew by 20% worldwide in 2008.  It came to the UK in 1993, where it is based at Longbridge Manor in Warwick.


Forever and its affiliates are the largest growers, manufacturers and distributors of aloe vera in the world. A member of the lily family (no, it’s not a cactus!), the health benefits of aloe vera were first discovered by the Egyptians several thousand years ago.

Forever’s exclusive natural health and beauty products include skin care, weight management, personal care, nutrition and cosmetics, and animal care.

Rather than using conventional methods to distribute its products, which means throwing large amounts of money at advertising, retail outlets, warehousing etc, Forever uses the ancient art of word-of-mouth.  Its products go direct from the company via its network of independent distributors, who are happy to use them and to recommend them to other people. Its profits go into developing the finest products for its customers, and into substantial rewards and unlimited income for its distributors.